BEHIND THE BRAND

15+ years building fashion, beauty and wellness brands women buy.

Get in touchRequest my résumé
Gabrielle celebrating with shopping bags in the doorway of a Shapermint store at its grand opening

Selected work.

Shapermint / Retail

THE FIRST STORES

Led brand vision and visual merchandising as a digital-first shapewear brand opened its first store in Santa Clarita, CA, with Del Amo to follow.

Truekind / Wholesale

RETAIL EXPANSION AT BELK

Brought Truekind to a full 300-door Belk launch, with PR running alongside it.

Indique Hair / Celebrity

THE CHAKA KHAN CAMPAIGN

Led Indique Hair's celebrity campaign with the music icon.

Indique Hair / Global retail

15 STORES, TWO CONTINENTS

Oversaw the opening of 15 retail locations: 14 across the U.S. and one in Johannesburg.

Brand moments.

Gabrielle seated in front of a Shapermint and Bottomless Closet banner beside a rack of shapewear
Confidence Closet: Shapermint × Bottomless Closet
Gabrielle with four women at a Shapermint event lounge
Make Your Mark: Shapermint × Cool to Connect
Gabrielle on a rooftop throwing a peace sign and biting a heart-shaped cookie, with Shapermint gift bags behind her
Celebrate Your Shape: Shapermint event
Shapermint branded cookies reading Celebrate Your Shape and Shape Your Confidence on a wooden table with pink flowers
Shape Your Confidence: the details

The path.

  1. 2020–NOW

    Brand Director, Trafilea (Shapermint, Truekind)

    Lead a team of 15 across PR, influencer, content, design and wholesale.

  2. 2010–2020

    Senior Brand Manager, Indique Hair

    Led performance marketing and the Chaka Khan campaign, and oversaw 15 retail openings.

  3. ON AIR

    Host and style expert

    BET, QVC, Extra TV and The Sherri Show.

  4. FOUNDER

    GabPositive

    A confidence and lifestyle platform for career women.

LET'S BUILD.

Brand partnerships, advisory and brand leadership conversations.

hello@gabpositive.com